The popular WordPress theme framework PageLines yesterday launched their much hyped ‘game changing’ DMS (Design Management System) which they believe will be the cure for the common WordPress headaches. After working in the theming space themselves for many years they set about to solve the all to familiar problems that businesses faced when working with a theme with unique and evolving needs and a lack of coding chops to make things work.
With DMS, PageLines have taken a leaf out of services like Squarespace and Virb by bringing drag and drop design capabilities to WordPress. Its 100% responsive and works on top of WordPress’s CMS (Content Management System) with its very own soon DMS store where website owners can buy themes, plugins and assets much like on Apples app store.
Other notable features include point and click options for changing colors, typography, and layouts page-by-page. SEO and social tools come as standard along with Bootstrap CSS design framework. The DMS code is open source, meaning developers can watch, collaborate and contribute via github. There have been some questions over how DMS effects load performance, although PageLines claim it beats regualr themes in tests.
Pricing starts at $8 a month for a single website Personal account, and rise to $24 a month for an unlimited Developer account. With this new launch PageLines certainly has some bold aspirations to be “The new standard in web design”, it remains to be seen what traction they get amongst web designers and more importantly developers contributing to their store. Certainly DMS will be attractive to the non-code-savvy designers, and developers when time is of the essence. But its the flexibility that DMS offers that remains the strongest selling point. Being able to easily iterate on designs when working under a clients consultation just might as PageLines claim “reduce development time 80%“.
So is PageLines DMS the WordPress Theme Killer? If you’ve used it or have some input, we’d love to know your thoughts!